Mistakes are opportunities to learn from & co-create value 🤝
As designers we see our primary purpose to be agents of change. Whether it be a brand, website, mobile app, a process, or service.
We design for outcomes that bring value to peoples’ lives…
Learn about what we do >
One more thing…
When customers make a mistake, they often blame the organisation they are dealing with for things going wrong. 💔
Friction caused by customer mistakes can rub us all the wrong way. Customer errors are unintentional, inevitable, and obscure. We’re told that this view is contrary to common business wisdom, that the customer is always right. Yes, we do think different because we like to go back to age old wisdom.